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“Cello”

is the largest selling and
the most trusted
houseware brand in India.

From a humble beginning in 1967 manufacturing Bangles & PVC Chappals, Cello Group has
successfully diversified into a wide range of products, which includes plastic houseware, steel
houseware, glassware, opal ware, melamine, kitchen appliances, moulded furniture, air cooler,
household cleaning products and more.

“Cello” is one of the leading
exporters of household
products, and supplies to the
biggest retail stores
globally.

REACHING
0.5 MILLION
RETAIL POINTS

SERVING
HAPPY
CUSTOMERS
FOR
60+ YEARS

MANUFACTURING

OUR MILESTONES

OUR VISION

Is to be india’s most preferred household brand with innovative &
aesthetically superior products at affordable prices.

OUR VALUE

We are committed to a culture of learning, creativity, continuous improvement & innovation.

We exhibit honesty and integrity at all times.

We believe in freedom, give everyone a voice and power to perform.

We are strongest together, this comes from a shared vision, common purpose, supportive and collaborative working.

Socially and environmentally, we always act in a safe and ethical manner.